City monsters to Emerge in Haifa, from September 11th
THE MONSTER SEASON TO OPEN
City monsters to Emerge in Haifa, from September 11th
PRESS RELEASE
www.citymonsters.co.il
From September 11th, dozens of urban monsters will emerge in Haifa, citywide, to touch the lives of its residents and bring a broad smile to their faces.
Fed up with our sour faces, the city monsters, invisibly sharing our city, have decided to come out of their holes and do something to enhance our mood, and to evoke in us, a range of upbeat, happy emotions, long forgotten in these difficult times.
A series of street art installations and events will take place from September 11th -November 30th. These will range from monster- huge-scale monsters depicted on buildings, to theme films projected onto an eight-story-tall outdoor screen; to design your own monster workshops in schools, using old toys; to monster-image buses.
The project will invite people, companies and institutions to take an active part in it, by creating monsters; placing them in the city; assigning them a mission or providing them a home.
The city monster project, in close is designed as an annual series of installations and events that stimulate creativity, cultural entrepreneurship and positive thinking among Haifa residents and beyond. The project was conceived and created by Merav Eitan and Gaston Zahr of O*GE Interactive Gallery–engaged in promoting interactivity, design and social responsibility, through innovative, community-based ideas and solutions.
The City monster project is done in close collaboration with the municipality of Haifa and Ethos – Company for Art, Culture and Sport, Haifa
Some examples of what is planned:
